{"id":1268,"date":"2013-01-24T12:45:15","date_gmt":"2013-01-24T12:45:15","guid":{"rendered":"http:\/\/blog.beerintheevening.com\/?p=1268"},"modified":"2013-01-24T16:18:01","modified_gmt":"2013-01-24T16:18:01","slug":"the-first-ever-tinned-beer-goes-on-sale-today-in-1935","status":"publish","type":"post","link":"https:\/\/blog.beerintheevening.com\/2013\/01\/24\/the-first-ever-tinned-beer-goes-on-sale-today-in-1935\/","title":{"rendered":"The first ever tinned beer goes on sale today in 1935"},"content":{"rendered":"

\"Kreuger'sNot long after the\u00a0abolishment\u00a0of American Prohibition in 1933, the small, almost failing brewer Gottfried Krueger Brewing Company teamed up with the American Can Company in 1934 to produce 2,000\u00a0cans of Krueger’s Finest Beer and Krueger’s Cream Ale. Delivering 4 tins of beer to 500\u00a0families\u00a0in the area. It was to be a make or break\u00a0experiment\u00a0for the Krueger\u00a0Brewing\u00a0Co. Lucky for them, as results came in, 91% of people gave the new way to package beer their honest approval.<\/p>\n

With this kind of market feedback green-lighting the way the \u00a0Krueger Brewing Co. decided to go into production. With a little further refinement to the tinning process to stop beer sticking to the edges and rim of tins or to stop the tins warping under the pressurised contents,\u00a0the first ever tinned beer went on sale, this day (24th January) in 1935!<\/p>\n

The tin of beer had a simple clear design without the fuss and small print crammed onto today’s packaging, Kreuger’s tins displayed just once piece of advice to drinkers, “cool before serving”. The tin itself was crude by\u00a0today’s\u00a0standards but was no doubt modern or even futuristic to the\u00a0people\u00a0of 1935. There were no ring-pulls in those days, no widgets, no gimmicks, just beer in a tin. To get to the beer inside a drinker would have to pierce a triangular hole with a tin opener, the Kreuger Brewing Company slogan at the time was “Be a man, drink Kreuger’s”.<\/p>\n

Tinned beer was first received\u00a0by some as just a silly fad, despite the stigma surrounding the invention, sales throughout 1935 rocketed up to 550%\u00a0making it clear to other brewers that packaging beer into tins was a hugely profitable way to deliver their product.<\/p>\n

Cash in the attic? Today 24th January 2013, an empty good condition can of original 1935 Krueger’s Finest Beer would fetch you somewhere in the\u00a0region\u00a0of \u00a3300 at a collectors auction.<\/p>\n

If you have a comment feel free to leave it below in our comments section, or join in the conversation on our Facebook page<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Not long after the\u00a0abolishment\u00a0of American Prohibition in 1933, the small, almost failing brewer Gottfried Krueger Brewing Company teamed up with the American Can Company in 1934 to produce 2,000\u00a0cans of Krueger’s Finest Beer and Krueger’s Cream Ale. Delivering 4 tins of beer to 500\u00a0families\u00a0in the area. It was to be a make or break\u00a0experiment\u00a0for the…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,3],"tags":[19,27,40,41],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/blog.beerintheevening.com\/wp-json\/wp\/v2\/posts\/1268"}],"collection":[{"href":"https:\/\/blog.beerintheevening.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.beerintheevening.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.beerintheevening.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.beerintheevening.com\/wp-json\/wp\/v2\/comments?post=1268"}],"version-history":[{"count":0,"href":"https:\/\/blog.beerintheevening.com\/wp-json\/wp\/v2\/posts\/1268\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.beerintheevening.com\/wp-json\/wp\/v2\/media?parent=1268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.beerintheevening.com\/wp-json\/wp\/v2\/categories?post=1268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.beerintheevening.com\/wp-json\/wp\/v2\/tags?post=1268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}