In February this year (2011) The Morning Advertiser reported that only 9.8% of pubs questioned in their Pub Market Report had a Sky TV subscription, with live sport being less important to a licensee than food, beer, other events such as live music, even tea & coffee. There is quite a large monthly cost to the licensee who wants to show live sport via subscription, this could be a main contributor to it’s absence in so many pubs. 43% of those pubs who do pay for a live sport subscription from Sky pay between £1000 and £1500 per month. But do BITE users seek out pubs that show live sport? Perhaps you routinely visit the pub to watch sport with your friends, perhaps you do just for national events such as the World Cup, maybe it doesn’t even matter to you at all?
Let us know in our poll below;
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